Aditude Wrapped 2024: Celebrating a Year of Unprecedented Growth and Innovation

As 2024 comes to a close, it’s time to reflect on the remarkable milestones we’ve achieved and the strides we’ve made together. When I founded Aditude five years ago, I could never have envisioned the incredible journey that has unfolded. Today, with over 40 employees, two major acquisitions, record-breaking growth, and our status as the undisputed leader in SaaS monetization, we stand stronger than ever. This success is thanks to our amazing team, our visionary partners, and, most importantly, the publishers who inspire us every day.

Let’s take a look at what made 2024 unforgettable:

Major Milestones in 2024

• In February, we were ranked No. 28 on the Inc. Regionals Northeast list for 558% growth, a testament to our relentless drive to push boundaries.
• We launched Insights, empowering publishers with actionable, real-time data for better decision-making in February as well.
• In March, we acquired CPMStar, one of the largest and oldest gaming ad networks, marking a transformative step. Under our leadership, CPMStar has grown exponentially, setting new benchmarks in gaming ad tech.
• In April, we hosted the 2024 Aditude Open, a premier industry event that fostered collaboration, innovation, and camaraderie among ad tech leaders.
• In August, Aditude secured an incredible No. 201 spot on the Inc. 5000 List, with a staggering 2000% growth rate—proof of our commitment to delivering unparalleled value.
• Lastly, in September, we finalized the acquisition of Hashtag Labs, cementing our position as the largest SaaS header bidding company in the world.

Looking back at 2023, it's pretty clear that Aditude has done some serious growing up. Big shoutout to our amazing team of ad ops, rev ops, and engineering wizards – you guys rock! As we keep on growing, we're doubling down on our promise to publishers. We will continue to innovate, optimize, and put even more effort into our on-demand support. We are beyond excited for 2024 as we continue to change the ad ops world for the better!

Building “The Platform to Rule Them All”

This year, we made significant progress toward our ultimate vision: a comprehensive, all-in-one platform for publishers, launching in Q1 2025. Imagine a single platform combining:

• Real-time and aggregated data
• Wrapper management
• Ads.txt management
• CMS functionality
• Dynamic flooring and beyond

This “platform to rule them all” will give publishers full control over their ad operations and help them unlock their true revenue potential. We’re proud of how far we’ve come and excited about what’s next in 2025.

What’s Next for Aditude?

Looking ahead, we’re not slowing down. 2025 promises more growth, innovation, and impact. Here’s what we’re excited about:

• More acquisitions: We’re identifying strategic opportunities to expand our portfolio and deliver even greater value.
• New product launches: Our roadmap includes exciting features to simplify ad monetization and drive publisher success.
• Continued hiring: We’re investing in top talent to strengthen every aspect of our business.
• Stronger relationships: We’re doubling down on being a true partner to publishers, helping them navigate an evolving ad tech landscape.

Thank You for Being Part of Our Journey

None of this would be possible without you—our publishers, partners, and team members. Your trust, collaboration, and dedication drive us to innovate, grow, and lead the way in ad tech.

As we close out 2024, we’re more excited than ever about the future. Together, we’re redefining what’s possible in SaaS monetization, and the best is yet to come.

Here’s to an incredible year behind us and an even brighter 2025 ahead. Big things are coming at Aditude!