Blog
Header Bidding
Ad Blindness (Banner Blindness): Why Readers Ignore Ads and How to Fix It
The Aditude Team
Revenue Operations
Google Ad Manager Is Changing How It Counts Impressions — Here's What Publishers Need to Know
The Aditude Team
Ad Operations
PPID Explained: Publisher-Provided IDs After Cookies
The Aditude Team
Header Bidding
CPM vs. eCPM: What Publishers Should Actually Track
The Aditude Team
Header Bidding
How to Evaluate a Prebid Server Provider: The Questions Most Publishers Don't Ask
The Aditude Team
Revenue Operations
What Is Revenue Intelligence? Why Publishers Confuse It With Reporting?
The Aditude Team
Revenue Operations
Prebid Server Architecture for Enterprise Publishers: What Actually Works at Scale
The Aditude Team
Header Bidding
What Is Publisher Infrastructure? A Definition for Ad Tech Teams
The Aditude Team
Revenue Operations
The DOJ Just Chose a Side. Publishers Should Notice.
Anthony Gonsalves
Revenue Operations
What "Agentic AdOps" Actually Means
Andrew Wilson
