Life at Aditude: Trish Manrique

Trish Manrique,  Director of Marketing, describes a typical day in her life working remotely from Kitchener-Waterloo, Ontario, Canada. 

Life at Aditude is a series about the individuals working behind the scenes at Aditude.

Meet the Aditude Team: Can you introduce yourself and describe your role at Aditude?
I'm Trish, the Director of Marketing at Aditude, and I joined the team in July 2023. With over six years in the ad tech industry, I started my journey at Sortable, where I honed my skills in the ever-evolving world of programmatic advertising. When Sortable was acquired by Freestar in 2021, I transitioned with the company, expanding my expertise. Now, at Aditude, I'm thrilled to apply my experience and passion for ad tech to drive our marketing strategies forward.

Day in the Life: What does a typical day look like for you at Aditude? Walk us through your daily responsibilities.
No two days are exactly the same, which keeps things exciting. I typically start my morning by catching up on emails and Slack messages, and I dedicate some quiet time to deep work—whether that’s writing content, developing strategies, or diving into analytics. My afternoons are usually more collaborative, filled with meetings with my team, sales, and other departments. Between meetings, I tackle my to-do list, making sure we’re always moving the needle forward.

Your Journey to Aditude: How did you end up working at Aditude? What inspired you to join the team?
A recruiter reached out to me after noticing my experience in ad tech. I wasn’t actively looking for a new role, but after learning more about Aditude and their cutting-edge technologies, I was intrigued. I’ve always believed that opportunities come for a reason, and sometimes you just have to take a leap of faith. Joining Aditude has been an amazing journey, and I’m so glad I took that leap.

Favorite Projects: What has been your most exciting or rewarding project at Aditude so far?
There have been so many exciting projects, but if I had to narrow it down, my top three would be: Aditude’s Series A Funding in 2023 with Volition Capital, the brand refresh we undertook in 2024 for Aditude and CPMStar. Also, organizing Aditude’s first Open in Orlando, Florida, in April 2024 was incredibly rewarding—it really showcased the energy and vision of our team.

Challenges & Solutions: What are some common challenges you face in your role, and how do you overcome them?
Attribution is a significant challenge. Marketing touches so many parts of the organization, making it difficult to measure our impact accurately—whether it’s tracking how many leads engaged with content before converting or understanding how many customers adopt new features based on our communications. We know marketing plays a crucial role, so we’re focused on measuring what we can and continuously refining our approach to fill in the gaps.

Team Collaboration: How does collaboration with other team members affect your work?
Collaboration is at the heart of what we do in marketing. We rely heavily on subject matter experts within the company to help craft our messaging. Maintaining open dialogue and fostering a feedback-rich environment ensures that we’re all aligned and delivering the best possible outcomes.

Career Advice: What advice would you give someone looking to pursue a similar career?
Two pieces of advice: First, don’t be afraid to step out of your job description. I see so many people hesitate because something isn’t “in their job description,” but the truth is, expanding your skill set beyond your core responsibilities can really elevate your career. Second, always be eager to learn. When I started in ad tech, I knew very little, and I’m still learning every day. Ask questions, seek out new learning opportunities, and never stop growing.

Tech & Trends: What emerging technologies or trends are you most excited about in the programmatic advertising space?
With Google’s cookie deprecation no longer happening, the landscape is wide open, and I’m curious to see what the next big thing will be. For years, it was all about cookies, and more recently, MFA. Now, I’m watching closely to see what the next big thing is.

Memorable Moments: Share a memorable or funny moment you've had while working at Aditude.
Any time I’m in-person and offline with the Aditude team is special. There’s something about face-to-face interaction, especially in a global, remote company, that strengthens bonds. One person who always brings the energy is Cory Mahoney, our Director of Ops and Client Success. Whenever I’m around Cory, it’s guaranteed to be a good time filled with laughter—he’s got a knack for lifting everyone’s spirits, which is probably why he’s so great with our publishers and advertisers.

Future Goals: Where do you see yourself and Aditude heading in the next few years? Any exciting plans or visions for the future?
We’ve got some big things coming at Aditude. The marketing team is already deep into planning for Q4 and even looking ahead to 2025. Our focus is on continuing our growth in the industry, pushing boundaries, and ensuring we stay at the forefront of innovation in ad tech.